how to set your speaking goals

302: How to Set Your Speaking Goals

Hey, Movers!

We are in Q4 and 2022 is right around the corner. Do you have your speaking goals set and ready to go? Do you know where you’re going?

If not, check this out!

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Inspiration What gets measured gets done.




We are in Q4 and 2022 is right around the corner. Do you have your speaking goals set and ready to go? Do you know where you’re going? If not check this out.

Hey movers, Sally, easy with be moved. Let’s go create some talks that will move this world. We’re going to talk with amazing speakers, shoot tips, tricks, resources. We are going to be new.

Hey everybody. And welcome back to this. Move to me a show all about the art of moving your audience with speaking. And my name is Sally Z, your speaker, coach, and I empower big hearted entrepreneurs, coaches, and change-makers like you to leverage the power of speaking so that you can massively grow your impact, your authority and your revenue by bringing your authentic voice and story out front.

How cool is that? We’re going to help you grow your business with speaking without sacrificing your authentic. We don’t have to do this. Like everybody else, you get to show up as you that’s actually the magic sauce. Isn’t that great. I love it. Yay. Now, today, what is moving me is getting clear on our speaking goals.

So I am bringing you inside a little training that I did in my emerging speaker society, Facebook group. If you are not in this group, I don’t know why. I don’t know why team you’ve got to come join us over in the ESS. It is a free private Facebook group where I show up and train you.

You get lots of time like this with me, where we dive in and I give you the tools that you need to level up your speaking. So right now you are out there speaking, but you want to get paid more money if right now, Kind of out there, but you want to do more speaking. You need to come join this group because I’m going to help give you the tools and inspiration.

You need to become a pro, come and join us inside the emerging speakers society group right [email protected] forward slash E S S. I’ll see you there.


What we’re talking about today, our goals, and I have to remind myself of this all the time. What gets measured gets done and. Let’s talk about what we should measure what we need to be measuring as speakers who are trying to leverage speaking to grow our business.

We are talking a lot about the new get started with speaking guidebook friends.

If you have not yet access this or downloaded it, I would love for you to do that. I want you to be able to access this map. So let me put it up here really quick. The link look at that. I can just go, boom. There we go be forward slash GSS. And this cool guidebook right here shows you the pathway, the map of all the things that you need to do. If you want to leverage the power of speaking, to grow your authority, your impact and your revenue.

So it’s the pathway to get on those bigger stages to be recognized as the go-to in your industry. So it’s like when you’re at the place where, where you’re done with speaking. Something that you do sometimes, and you’re ready to get serious about it. You’re ready to get focused on it. You’re ready to actually leverage it as a powerful revenue source in your business and a tool.

Then this guidebook really shows you the map and all the steps, everything that you need to do in the process. There is a way for you to do a deep dive as well in the how to, and that’s the insider system. The guidebooks free the insider system isn’t free, but it’s $37, which is kind of crazy.

So when I say pitch yourself to. Your contacts the insider system shows you how and talks about the process and what sort of pitching is effective and what isn’t,

part of what we talk about in the guidebook is the scaling and how important it is that we scale our speaking. And part of the way that we do that is by becoming intentional about our approach by putting some focus and intention around it.

We do that by making some goals, because what gets measured gets done sadly, but it’s true. I’m going to share with you three kinds of goals that you want to be setting for yourself in your speaking business. So when you’re on the path and you’re leveraging speaking as a tool in your business, there are three kinds of.

Goals. I want you to be thinking about, so it’s not just random goals, but there really are three buckets that you want to be intentional about before we do that. It’s important for everybody to recognize what stage of speaking they are in. So let’s look at this for a second. I’m going to move over here.

Now, if you are here in the group, my guess is you’ve already identified yourself as an emerging speaker, but there may be some people here who are in that first stage of speaking called I call them newbies. That’s just my affectionate term, but you’re just getting going. Maybe you haven’t done a lot of speaking.

It doesn’t mean that you are not super excellent at what you do. A professional, you could be a CEO and feel like you’re a newbie in the speaking world. That’s totally fine. So extricated from your professional knowledge and the, and accomplishments and all of that stuff. It’s not that we’re just talking about speaking.

So if you’re really just getting going, you might call yourself a newbie now, newbies you’re going to be setting slightly different goals then somebody who’s at a different level in their speaking. So an a, an emerging speaker is someone who’s like, okay, I am interested. On speaking more. I am intent on being intentional about my speaking.

So newbies are just like, I, I’m not sure. And I don’t know, I’ll say yes if somebody asks me, but an emerging speakers, like, Ooh, I’m going to put it on my titles. I’m going to create some assets and I’m going to maybe put it on my website. Right. The emerging speakers, like, all right. Do this let’s get going.

I am ready to be known as the authority in my industry, and I want to do more of that. Now the pro speaker is somebody who has spent some time in the emerging zone. They’ve got a lot of their materials already and they count on speaking as a consistent form of revenue for them in their business.

So if speaking has been and. A consistent part of your revenue and your business. I would call that in the pro stage of speaking. Now, it doesn’t mean that you can’t get better. You absolutely need to still focus on improving, but the pro speaker has done some of that groundwork already and you’re just ready to up-level and continue to apply.

And then we have this fourth kind of odd stage in speaking, which is star or a celebrity. And those folks are often doing the headlining. They’re not, they’re not really even considering anything else. It doesn’t mean necessarily that they’re even doing a ton of speaking, but they get plopped into those big.

Now an event in their life may have put them there. Maybe a book took off. Maybe they had a TEDx moment and now they are considered up there at that level. You don’t typically grow into that level. You get sort of boop blocked there. Most of us, we are focused on going from newbie to emerging and emerging trends.

All the stages are welcome here in the group. Just most of my speakers find themselves in the emerging speaker zone. And I’m helping you take this thing that you do, that you love, that you want to do more of that you want to be taken more seriously, add that you want to grow more money. And it’s like all of the wants and you’ve got you’ve got the, the beginning stuff out of your system and you’re just ready to get to your.

These three buckets that I’m going to share with you, they don’t change based on which stage that you’re in. We want to be put in goals around all three of these.

They just might have a different level of focus and they might be slightly different. Goals or, you know, like how ambitious we might be with these schools. But here’s what I want to share with you in terms of these three buckets of goals that I want you to be setting, as you think about growing your speaking and growing your speaking business.

Your first goal is always around skill building. That it needs to be a constant for you as you are growing yourself as a speaker and growing your business and by skills, I mean, How’s your content.

Do you have a signature talk? Are you showing up consistently? Do you feel comfortable on camera? What are your lives looking like? How visible are you? It’s really about continuing to hone your skills now, depending on what stage you are in.

As a speaker, you might be kind of mastering your storytelling right from. I know I tell some stories, but I want to be a world-class storyteller. I want to be a wow storyteller. You might be an emerging speaker and you want to finesse that so that every time you show up. Dang. That was good standing.

O right. So wherever you’re at, you might focus on slightly different things, but skills are always part of our focus as speakers. So that is the first goal. I’m not going to do a whole thing about what makes a quality goal, except that we do want it to be something you can quantify and say, did I do this or didn’t I You know, that very vague wandery sorts of goals. Like. I’m going to get better at speaking. That is not helpful because you won’t know if you’re doing it. You won’t know if you’ve done it. And we do want to get really laser focused on the clarity of those goals.

So in all of these, I want you to be as specific as possible. Michael Hyatt has some great goal setting. Approaches that I like a lot and he has, you know, we’ve heard of smart goals and then there’s smarter goals

that’s the first S in smart and smarter goals, specific, measurable, actionable attainable.

Realistic timely. In other words, I going to do this by a certain time. Exciting and relevant. I’m pretty sure the ER is exciting and relevant. So we focus on our skills, get specific about which skills you want to improve. And put a timeline on it so that you can make good on it.

Now the second the bucket area goal area, I want you to focus on is what I would call salary. So a way to think about how this can help make you money. I’m using the word salary just to talk about money. Now. I think of. Speaking as a way to grow your business in terms of bringing in revenue in two different ways.

And that is revenue generating and visibility generating speaking. Oftentimes they’re separate. Sometimes we might do a speaking engagement that both brings us a lot of visibility and brings us money and we get paid really well for it. Sometimes they’re separate. I’ve done a lot of speaking about this.

Here in the group. So I don’t want to go into it in detail right now, but I want you to, when you think about those salary goals, in other words, how we can use speaking to bring in money, I want you to separate those two things, a visibility goal, and a revenue goal. Because you may not right now being in a place where you’re focused on.

I want to use my speaking to just bring in. money You may be in a place where you’re like, I want to get out there. I want to grow my audience. I want to be seen. I want people to come follow me and you might be really focused on visibility that is a powerful and needed and worthwhile way to leverage your speaking.

We can get really focused on just the revenue generating speaking, but depending on our audience, there may be different opportunities. And both are worthwhile. So I want you to separate those and think about them and keep in mind that your visibility speaking can ultimately lead to money if you’re being intentional about it.

And I’ll be talking more about that over the next few weeks. Now the third bucket I want you thinking about for your speaking goals are systems. Hey, what systems do you have in place for yourself? And when you think about your systems, think about your customer journey. So when somebody lands on your website, what are the systems in place for them to learn about you, to connect with you, to book you?

Right. So there’s sort of like the pre-talk systems and then there’s the post talk systems, things like. Sending the invoice or asking for referrals or just following up and saying, thank you? So there’s, there can be a whole system in place. There’s marketing assets that we need. Our website, our one pager, there’s some really important basic things like that.

Do you have a CRM or a customer management system so that you know who you’re talking to and where they are in the sales and customer journey. Now I’m throwing a lot into the systems and it can feel really overwhelming. It can be very. But most importantly, I want you to think about, just spend some time thinking about the journey of what your customer experiences from 0.1, through your talk to the end, and what is , the minimum thing that you need for them to be able to walk that journey.

It could be as simple as you have a send me an email link on your web. So they can send you an email and say, I’d love to chat with you about speaking. That’s how simple this can be. Your CRM can be a Google spreadsheet. It does not have to be expensive. It does not have to be complicated. I just want you to know if you’re like, oh my gosh, I don’t have any of that.

How can I even do this? Let’s keep it simple. But think about the journey from beginning to end. There are some more details about this in the guidebook, and then even more details, a deeper dive in the insider system, if you want to really dig into this, but, but these three buckets are worth putting some goals around some salary goals, some system goals, some skills goals for you in your growth and development as a speaker.

Now, one of the biggest questions that I. As a coach and as I’m working with speakers and they’re trying to grow their business is they say something to me. Like, I don’t know. What’s realistic. What is realistic for me? If I’m just starting out? Like, is it realistic for me to ask for $5,000 when I speak?

that question is really difficult because in some ways, none of them. Is realistic. It’s all kind of crazy. It’s kind of mind-boggling to me again and again, that we can go out there and speak and be paid a lot of money for this thing that I love to do. And that brings joy to my life and that I get to work with people and help them.

I mean, it’s a dream. So it all sometimes feels like, oh my gosh, what’s realistic is not a helpful way to think about your goals. And. For most of us, it keeps us small. Instead, I want you to think about how impossible you can think in your goals, how outside the realm of possibility. Can you set your goals?

Now I do that because I’m okay with not reaching my goals. If I’ve making. And I’d love for you to embrace that idea as well. So maybe the question, the better question is how impossibly can you dream? How impossible can you dream? Can you set your goals at what I heard in a workshop? And Brianne, her name is Brianne Dick, I think.

And she had. A consulting business, where she helps entrepreneurs set their goals. And I worked with her through the online business association. If you guys have ever heard of that, it was Tyler J McCall’s membership. He just actually closed it down, which was a bummer because I loved brand. Amazing.

And I hope I’m pronouncing her name correctly, but what she talks about in her goal setting workshops was setting our goals at a four out of five on the impossibility scale. I love that. I absolutely love that idea because when we are thinking about what is realistic, what is really possible, what I want you thinking about is.

What’s impossible. Not just what’s possible. What is M possible we don’t want it to be a five on that scale because that could be de-motivating for us, but for ah, that’d be crazy if that had been and I will take it and let’s go. That sounds awesome.

A three is like, I think maybe I could do that. Some things would have to fall into place, but I think maybe I could do that. The four is like, that would be crazy. Exciting, crazy exciting. That’s where I want you to aim for your goals. And I want you to do that and let go of you actually reaching those goals, but I want you to set them high enough that you start acting and behaving that you can.

What gets measured gets done. So start measuring bigger, more impossible goals and see what happens. I love it. I love it.

Those are three buckets for you to think about and set your goals around. Keep in mind your stages of speaking. If you’re a newbie, be gentle with yourself, as you were setting these goals. Four out of five for you is going to be different than a four out of five.

On the impossibility scale for somebody who is already making consistent revenue from their speaking. And they’re like, ah, I want to go from making 50 grand a year in my speaking to a hundred grand. Okay. That is a worthwhile four out of five on the impossibility scale, perhaps for a pro level.

For a newbie, you might say, I want to start charging 📍 for what, I’m doing. I’m not quite sure how to get there. So it feels like a four out of five on the impossibility scale, but I’m going to do that.. For your skills, maybe it’s like, I’m going to make sure that I have the assets that I need for my content so that I can show up and be visible and start really serving my audience and become known around some key ideas.

When we think about these goals, this way, it helps us put in place what we need to really become known and to grow as a speaker.

Thank you again for joining us for another episode here on this moved me. I hope you were moved by this.

Got sparked with some ideas and are going to get clear on how you can get focused and get serious about your speaking and start putting this to work. What I hope, you know, and understand about all this is that you have everything that you need. You have what it takes. There’s a lot of hustle involved in the speaking business side of things.

So if you need some extra inspiration and some support and some tactical strategies, you’ve got to come join us in this group. Be forward slash ESS the emerging speaker society. I’m going to help. Go from emerging to pro heading, going to give you the tools and the support and the inspiration you need to do that.

And it’s free. So let’s hang out more. I’ll see you there right there. All right. And my friends we’re in this laboratory time here on this moved me and every week we’re trying out a little bit of different stuff with our episodes. Next week, we’re doing something totally new. It’s kind of a mini episode.

It’s the ask Sally episode and here’s the deal I would like to hear more questions from you. If you want me to tackle your question, which I would really love to do, you just got to call and leave me voicemail. You can do that right [email protected] forward slash podcast. Leave a voicemail for me. You can press a little button on there. Let me know your question. I’ll use it on air and help you out.

Answer your question. And then of course, I’m going to make sure that you’re over in our emerging speaker society group too, right? Yes. All right. K team, this moved me this week. What is moving you? I can’t wait to hear and I’ll see you next week. Bye-bye. 📍


Sally Z

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